Who We Are

If you have a delivery challenge that actually needs solving, then you’re in the right place.

We embed experienced engineers and tech leads into your organisation to build, modernise and unblock critical systems.

What Makes Us Different

Most consultancies tell you what to do, but Counter helps you do it. We deploy delivery first teams to:

  • Build digital products that work in the real world

  • Modernise legacy platforms

  • Unblock slow or stalled delivery pipelines

  • Strengthen internal engineering capability

  • Support long-term strategy through real execution

Why Counter

Our counter-approach is built to benefit your organisation, our people and the solutions we create together.

  • A team that has chosen
    to work with you

    The team that joins you is deeply invested in your business and its challenges. Viewing themselves as more than just consultants; they’re potential members of your team. Our people understand your company culture, are driven to solve your problems, and actively choose to collaborate with you.

  • An incremental approach that
    promotes sustainable improvements

    Incrementalism forms the backbone of our approach because we believe that making small, gradual improvements and fostering continuous learning and development within your organisation is the most efficient way to bring about effective change.

  • We are builders of long-term value

    Our UK-based team is carefully selected, trained, and skilled in solving modern business challenges. With a wealth of backgrounds and experiences, our diverse tech problem solvers excel at adapting and thinking fast to deliver timely, effective solutions and business results.

  • Your choice to retain the people
    and knowledge
    for the future

    At the end of the project, you can choose to keep some or all of the team to retain that accumulated knowledge and value. There’s no obligation! But we are confident you will want to.

Ian WhitfordChief Technical Officer at R² Factory,
Rolls-Royce
“We wanted to build a capable software team quickly and have them grow with the business. With the demands on our senior people, we couldn’t realistically get that done in-house as recruitment in a competitive market is incredibly time-and resource-intensive. Counter handled all that for us, and the technical mentorship they’re providing to the junior developers has made a huge difference to their trajectory. We were impressed with Counter’s speed and responsiveness”

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